You have just created a new product or service and you want to promote it online. How? One way is by Google Ads and Facebook ads. The good one is that you will have very quick results. The bad one is that you have to spend a lot of money to do that. So what else can you do? Use content marketing strategy. Content marketing will help you increase your website traffic,increase your leads,build a strong brand awareness,and long period trust relationships with your audience. And guess what. With far less spend money than using ads!! All you have to do is to create effective,useful and customer-centric content for your website or eshop. How? Let's find out.
1)Before writing an article think like a reader.
So what you have to do first? Write creative headlines because it is the first thing that your audience will read. Use subheadings,bold letters,and bullet lists to indicate the most important points of your article and guide your reader to finally fill a form, send you an email,or make a purchase.
2) Create case studies:
When you write an article noone want to learn about your opinion. So create case studies that will make people understand how your company will work for them,what exactly did you do about previous clients and what results did you have. Give
numbers,infographics,statistics and win your readers trust one and for all.
Κατασκευή ιστοσελίδων θεσσαλονίκη από την WEBONE
3) Keep the 3S rule:
The 3S rule is one of the most important things every content marketer should do.
And what is that? Smart,Short,Specific.
First of all your article has to be smart and full of inspirational ideas,not something that your reader has already read somewhere else at least 100 times.
Keep it short ,noone will keep reading an article of 2000 words!!!!!! Be specific, try to give useful information and not general details,for example if you write about a new software then try to give as many details as you can about this specific software and don't tall about all the softwares you know.
4) Make it personal and inspirational.
Content creation upon everything is all about inspiration. Create examples with common people or superheroes and let your readers imagine themselves like these heroes. For example let's say that you have to write an article for a new female parfume. What will you do? Will you just describe the product details and prices? Or you will create a content that make the woman who read your article,feel like a passionate gorgeous woman that will make everyone talk about her? Just think about it!!
5) If something doesn't work, figure out what’s going wrong.
Maybe you put all your efforts on creating useful high quality content but something doesn't go right and your conversion rate is really low. Don't worry ,in a case like that the solution key is a strong collaboration with the marketing, sales and web design team,and an ideas brainstorming that will find out the perfect solution for your conversion rate increase.
6) If you want to talk about something describe it like if you were talking to a friend.
The best way to describe a subject is to talk using simple words. For example let's say that you want to describe a new tool. Don't use complicated technical terms,but describe its usability,the problems it solves ,the price,everything your potential customer need to know before buying it .
7) Research, plan and organize:
You will probably want to skip this part but it's one of the main core of your content marketing strategy. You have to find details,statistics,case studies and all the sources you need to have high quality content and high credibility.
And never forget: successful content always depends on your creativity and inspire.
